Roles

Branding, Packaging, Illustration

Skills

Indesign, Photoshop, Illustrator

Time Frame

10 Weeks

Collaborators

Michelle Noelke

Background

Schilling Cider is a local Seattle cider company that started in 2012. They always make their ciders from fresh locally sourced apples. Schilling Cider currently has tasting rooms in Fremont, Washington and in Portland, Oregon. They place their values around authenticity and quality of ingredients above all.

Challenge

Schilling cider locations are welcoming and charming. Bringing the warm and welcoming character of the tasting rooms into the design of the brand was a fun and exciting challenge. Maintaining the lively character of the brand was something we didn't want to lose.

Branding Concept & Approach

We want to give you reasons to comeback. Whether you're trying out cider for the first time or if you're a regular we have a flavor that suits you. Focused on doing things the traditional way—every drop of cider is hand crafted. Schilling is welcoming new customers to the world of local craft cider through education, personal connection and showcasing great ciders in a chill space. We approach cider making the traditional way that's why we offer non-gmo, organic fresh cider.

Logo Design & Approach

When designing the logo it was important to make it simple enough to read as an apple but unique enough to stand out. Conceptually the logo is designed around the old apple cider mills that were used to turn and crush the apples. The seeds are placed in a circular pattern to represent this process. It was important to make the apple feel hand touched this is why the lines surrounding the apple are imperfect. The same process was applied to the typography. Applying texture added an additional crafted quality. Our goal was to make the apple feel aged but well loved.

Packaging Design

When approaching the packaging design it was important to highlight the flavor profiles of each individual cider. This is why the primary flavor is a larger illustration and the complimentary flavor is layered behind. Lumberjack, Chiller, Mischief and Passport are the labeling system defining the character of each flavor.