Pichon Aux Herbes Lemon Liqueur Branding / Packaging
Audience Design a label for a new product marketing consumers 21 to 35 years of age. Price point is low to mid range. Pichon Aux Herbes is a European lemon liqueur produced in Southern France using 31 local herbs and ingredients. The family owned distillery, specializing in small batch liqueur, wishes to take their popular homemade liqueur into the U.S. market. Recipes are available online through their website.
