Nature Valley Redesign The goal of this project was to create a sustainable design. I changed the type from the original logo to something that felt hand-touched and crafted. Using the natural color of the box made it feel handcrafted and not as much ink is needed for printing.
Roles: Art Direction, Branding, Packaging, Illustration. Skills: Indesign, Photoshop, Illustrator. Time Frame: 4 Weeks
Original Packaging
The original packaging had a lot of repetitive content that wasn't needed and made the packaging feel over crowded and busy. I removed the content that was repeated and this free up space to create an eye catching illustration.